Price decided.
Price executed.
I support industrial companies across the entire pricing chain, from pricing strategy to its concrete translation into your tools. A rare expertise, on both sides of the table.
Most consultants stop at the recommendation.
I go all the way to the tool because I have been on both sides: the one who decides the price, and the one who configures the tool that executes it.
Set the price
In-house pricing leadership: strategy, segmentation, discount policy and day-to-day price governance.
Configure the tool
Presales at a pricing software vendor: configuring the rule engines that apply those decisions, and knowing the inside of the market's tools.
Between the written strategy and the price that comes out of the system, there is a gap. Lytica is one of the few to have crossed it in both directions.
Three tiers, one modular path.
I step in at the tier that matches your maturity. Each tier delivers a concrete output and can lead to the next, with no forced commitment.
Pricing Diagnostic
A quantified assessment of your pricing: margins by product and customer, price dispersion, the maturity of your organisation. You leave with a clear map and priority actions.
Pricing Strategy & Governance
Segmentation, price architecture, discount policy and a governance model, who decides what. A roadmap and a decision framework validated by your leadership.
Pricing Technology & Sales Enablement
Translating your strategy into your tools, a pricing platform, or a sales enablement solution that equips your salespeople at negotiation time. A proof of concept on a real scope, testing and team training. Strategy becomes operational.
No public pricing: each engagement is scoped to your context. Let's talk.
Idrissa Diop
Head of pricing for the France, Benelux and Israel region at a major industrial group, then principal presales consultant at a pricing software vendor. This dual path; setting prices, then configuring the tools that execute them; is at the heart of the Lytica method.
The entire Lytica methodology is built on proprietary frameworks, designed for the B2B industrial context. Independent, I recommend the tool suited to each context, without being tied to a single platform.
Let's talk about your pricing.
A diagnostic, a strategy to structure, a tool to activate or simply a second opinion. The first conversation comes with no commitment.